Lincoln unveiled its first all-electric concept vehicle at an event in Hollywood on Wednesday: the Lincoln Star Concept, a crossover much like a Corsair or Nautilus crossover with a longer, lower-slung body, sharper body pleats highlighted with LED lighting effects, and a few interesting offerings that are unlikely to debut on a future production vehicle.

The Lincoln Star Concept vehicle is a concept that will not end up on the production line. This is purely a research exercise and will be used to gauge customer interest in potential features and design styles for Lincoln’s plans to fully electrify half of its offerings by 2050. The presentation attended showed the Star Concept and several other vehicles that appear to be grand tourers or low-slung sedans, which is particularly interesting given that Lincoln currently only offers SUVs and crossovers in the United States.

“We ask for feedback and get ideas with the Star Concept. The volume of proportions is something that can clearly sit on two or three rows,” said John Jraiche, the global director of luxury vehicles for the corporate product line management team at Lincoln in an interview with . have shown you in the presentation, each vehicle will serve a very unique purpose and I honestly don’t think they have any proxies currently on the market.”

While journalists weren’t allowed to take photos during the presentation prior to today’s embargo, the slides clearly showed what appeared to be lower, sleeker-looking sedan-style bodies under sheets next to the Star Concept. When asked if there might be a Grand Tourer or a “sports”-style car coming from Lincoln, Jraiche protested.

“You use the word ‘sport’… I think there’s room for some kind of low-riding, long vehicle with a low roof. I wouldn’t necessarily use the term “sports car.” I think there could be a possibility for a form language like the one I just described. Kind of lower and more low to the ground, drive lower, lower roof, height. †

Rolling out a grand tourer or sedan would mean a significant shift in Lincoln’s product plans, given that the company currently only sells crossovers and SUVs in the US market. The company stopped selling the Continental sedan in the US in 2020, just four years after announcing the return of the famed name after Ford, Lincoln’s parent company, announced it would only produce SUVs and crossovers. for the US market (excluding the Mustang).

There is a very good chance that American consumers will get a Lincoln based on the Mach E, which also has a lower ride height and fastback grand touring styling.

Lincoln targets China’s EV market

In reality, however, the US is not Lincoln’s growth market; china. If Lincoln makes a Grand Touring sedan with battery EV, it’s very likely for the Chinese market, not the US

“China is really the key to our future growth.” Joy Falotico, President of Lincoln, said during the presentation. “Last year we sold more than 91,000 vehicles in China, which was a 48% year-over-year increase.” Lincoln currently sells more vehicles in China than in the US

In the spring of 2021, Lincoln announced the Zephyr, a sedan built and sold only in China. According to the company, they have received more than 5,600 pre-orders for the vehicle since its announcement. The Lincoln Corsair (a crossover also available in the US) has been the best-selling nameplate in China for the past 23 months, according to the company.

“Sedans are strong in China,” Jraiche said later, echoing Falotico’s statement during the presentation. “The data says this is the market that will go with EV in the future, but we have some predictions and we think it will be a low-riding vehicle with a low ride height and a lower roof height. A low-hanging vehicle.”

The Star concept certainly suits the low ride height and low roofline, though it’s more crossover or wagon-like than what Jraiche insinuated. Jraiche made it clear that what really matters when it comes to Lincoln’s future is content. “What you deliver in the vehicle will be paramount,” he said. “Which pain points do you solve for the customer? How do you use the computing power? What experiences will you deliver? We choose to serve as a flexible driver environment.”

To that end, the concept included interesting details such as carriage doors, front seats that pivot to create a living room-like space inside, hidden in-door storage for a laptop that can be mirrored to the vehicle’s internal screens, a drawer-like front trunk and a tailgate. which turns into outdoor lounge chairs.

While we’d certainly be excited to see any of these features appear on a Lincoln production car, we doubt we’ll see them in the form they take on the Star Concept. Aside from the Star Concept, Lincoln says it will have a total of four new all-electric vehicles by 2026. What form they take and where they will be sold remains to be seen.